In this video I discuss what happens when a business owner or a decision maker chooses to do nothing to promote their business. The R & R business model (Retreat & Retain) is a sure fire way to go nowhere fast. Yet many people choose not to advertise, thus leaving themselves, their business, their brand and their employees flapping in the wind, just waiting for something to come along and doom them.
When considering the kind of advertising you need in 2019, always remember that great advertising is about the needs of your customer. No one wants to hear or read about your childhood or that you come from a long line of people who did what you do. You are reaching out to tell your customers that you know they have a need and that you are there to help.
It’s 2019 and you want to be in the multimedia business. Should you pursue a college degree, technical cert or not even bother?
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